Strategic business and marketing consultancy for a groundbreaking innovation in Lifestyle Energy. Fontem Ventures manufactures and markets e-cigarettes and various lifestyle energy products on a global scale, with Imperial Tobacco as its main shareholder.
Significant contribution to the concept, product and brand development of a completely new concept in Energy Lifestyle in an international, independent core team. Developed the ambition to launch this revolutionary innovation in selected markets and to roll it out globally.