 DutchLady: Driving number 1 dairy and infant food brand in Malaysia, Hong Kong and Singapore. |
 Nescafé: Introduction of Nescafé Café a la Carte specialty range in the Netherlands. |
 Sultana: Expanded growth of number 1 fruit biscuit through development and launch of 2 new innovative products; YoFruit and Hartig. |
 Kitkat: Built brand through implementation of award winning brand campaign. |
 Verkade: Revitalized brand heritage through innovation. |
 De Ruijter: Created added value and brand relevance by leveraging brand’s heritage and quality. |
 Friesche Vlag: Consulted on marketing strategy for the number 1 dairy brand; Susu Bendera, in Indonesia. |
 BASF: Led new corporate identity development for new division following merger with Takeda |
 TNT: Developed one corporate identity to consolidate five different companies following acquisition. |
 EMM Group: Consulted on strategic marketing projects for various tier one companies. |
 Shurgard: Led corporate identity development process across various geographies. |
 BrownKSDP: Led Amsterdam based European HQ of international brand consultancy as managing director. |
Nestlé: Various marketing roles in retail and food service divisions. |
 LU: Drove growth through development of new products within LU Time Out brand. |
 Dockers: Led design and brand development process for new flagship store concept. |
 United Biscuits: Head of the marketing department and member of NL management team. |
 Crunch: Introduced a new candy bar into the Dutch market. |
 Grolsch: Consulted on global brand strategy for international premium beer brand. |
 Boer&Croon: Strategic consultancy for tier one profit and not for profit organizations. |
 CSM: Head of marketing for a product division and member of management team. |
 Friso: Led medical marketing of number 1 brand in infant food in Malaysia, Hong Kong and Singapore. |
 Ortho: Developed corporate and visual identity for orthopedic clinic. |
 Venz: Launched Venz Funnies concept creating sustainable value and differentiation against private label for number 1 brand in its category. |
 LIGA: Revitalized brand through repositioning, new brand campaign and implementation plan. |
 Nestea: Led packaging design development for this new player in Ice tea category. |
 Douwe Egberts: Head of Marketing for the number 1 coffee brand in the Netherlands. |
 Nesquik: Marketing management of number 1 instant chocolate drink. |
 Smarties: Marketing management of number 1 brand in chocolate nibble segment |
 Nuts: Created brand relevance through famous compelling communication campaign (No Nuts, No Glory TVC). |
 Lion: Created brand awareness through the launch of an innovative communication campaign. |
 Foremost: Consulting on expansion of number 1 dairy brand in Thailand. |
 Rolo: Marketing management of leading brand in chocolate nibble segment. |