Previous projects

DutchLady: Driving number 1 dairy and infant food brand in Malaysia, Hong Kong and Singapore.

Nescafé: Introduction of Nescafé Café a la Carte specialty range in the Netherlands.

Sultana: Expanded growth of number 1 fruit biscuit through development and launch of 2 new innovative products; YoFruit and Hartig.

Kitkat: Built brand through implementation of award winning brand campaign.

Verkade: Revitalized brand heritage through innovation.

De Ruijter: Created added value and brand relevance by leveraging brand’s heritage and quality.

Friesche Vlag: Consulted on marketing strategy for the number 1 dairy brand; Susu Bendera, in Indonesia.

BASF: Led new corporate identity development for new division following merger with Takeda

TNT: Developed one corporate identity to consolidate five different companies following acquisition.

EMM Group: Consulted on strategic marketing projects for various tier one companies.

Shurgard: Led corporate identity development process across various geographies.

BrownKSDP: Led Amsterdam based European HQ of international brand consultancy as managing director.

Nestlé: Various marketing roles in retail and food service divisions.

LU: Drove growth through development of new products within LU Time Out brand.

Dockers: Led design and brand development process for new flagship store concept.

United Biscuits: Head of the marketing department and member of NL management team.

Crunch: Introduced a new candy bar into the Dutch market.

Grolsch: Consulted on global brand strategy for international premium beer brand.

Boer&Croon: Strategic consultancy for tier one profit and not for profit organizations.

CSM: Head of marketing for a product division and member of management team.

Friso: Led medical marketing of number 1 brand in infant food in Malaysia, Hong Kong and Singapore.

Ortho: Developed corporate and visual identity for orthopedic clinic.

Venz: Launched Venz Funnies concept creating sustainable value and differentiation against private label for number 1 brand in its category.

LIGA: Revitalized brand through repositioning, new brand campaign and implementation plan.

Nestea: Led packaging design development for this new player in Ice tea category.

Douwe Egberts: Head of Marketing for the number 1 coffee brand in the Netherlands.

Nesquik: Marketing management of number 1 instant chocolate drink.

Smarties: Marketing management of number 1 brand in chocolate nibble segment

Nuts: Created brand relevance through famous compelling communication campaign (No Nuts, No Glory TVC).

Lion: Created brand awareness through the launch of an innovative communication campaign.

Foremost: Consulting on expansion of number 1 dairy brand in Thailand.

Rolo: Marketing management of leading brand in chocolate nibble segment.