Previous projects


DutchLady: Driving number 1 dairy and infant food brand in Malaysia, Hong Kong and Singapore.


Nescafé: Introduction of Nescafé Café a la Carte specialty range in the Netherlands.


Sultana: Expanded growth of number 1 fruit biscuit through development and launch of 2 new innovative products; YoFruit and Hartig.


Kitkat: Built brand through implementation of award winning brand campaign.


Verkade: Revitalized brand heritage through innovation.


De Ruijter: Created added value and brand relevance by leveraging brand’s heritage and quality.


Friesche Vlag: Consulted on marketing strategy for the number 1 dairy brand; Susu Bendera, in Indonesia.


BASF: Led new corporate identity development for new division following merger with Takeda


TNT: Developed one corporate identity to consolidate five different companies following acquisition.


EMM Group: Consulted on strategic marketing projects for various tier one companies.


Shurgard: Led corporate identity development process across various geographies.


BrownKSDP: Led Amsterdam based European HQ of international brand consultancy as managing director.


Nestlé: Various marketing roles in retail and food service divisions.


LU: Drove growth through development of new products within LU Time Out brand.


Dockers: Led design and brand development process for new flagship store concept.


United Biscuits: Head of the marketing department and member of NL management team.


Crunch: Introduced a new candy bar into the Dutch market.


Grolsch: Consulted on global brand strategy for international premium beer brand.


Boer&Croon: Strategic consultancy for tier one profit and not for profit organizations.


CSM: Head of marketing for a product division and member of management team.


Friso: Led medical marketing of number 1 brand in infant food in Malaysia, Hong Kong and Singapore.


Ortho: Developed corporate and visual identity for orthopedic clinic.


Venz: Launched Venz Funnies concept creating sustainable value and differentiation against private label for number 1 brand in its category.


LIGA: Revitalized brand through repositioning, new brand campaign and implementation plan.


Nestea: Led packaging design development for this new player in Ice tea category.


Douwe Egberts: Head of Marketing for the number 1 coffee brand in the Netherlands.


Nesquik: Marketing management of number 1 instant chocolate drink.


Smarties: Marketing management of number 1 brand in chocolate nibble segment


Nuts: Created brand relevance through famous compelling communication campaign (No Nuts, No Glory TVC).


Lion: Created brand awareness through the launch of an innovative communication campaign.


Foremost: Consulting on expansion of number 1 dairy brand in Thailand.


Rolo: Marketing management of leading brand in chocolate nibble segment.