Portfolio / Projects

Pelican Rouge

Leading the further development and international expansion of Pelican Rouge brand in the B2C (Horeca and Retail) as well as in the B2B channels,

RTL Netherlands

Management consulting and coaching focused on designing an organizational structure, optimally tailored to the business’s strategy.

Jacobs Douwe Egberts Professional

Management and coaching of product and marketing professionals for business to business coffee solutions.

Fontem Ventures

Strategic business and marketing consulting for an innovative, international food supplement concept.


Development and roll out of innovative strategies and campaigns for Dutch Lady and Friso in Malaysia.


Developed a growth strategy, sales and marketing plans. Coached sales and marketing manager to achieve her next managerial level.

GDF Suez

Formulated a distinctive and shared mission, vision and corporate position.


Proposal to the Executive Committee for a global marketing capability program


Developed an innovative eHealth proposition and targeted introduction strategy.


Improved the level of marketing professionalism and customer service orientation.

LeasePlan Bank

Developed a new positioning and growth strategy.


Sett the strategic direction, developed the brand’s identity and facilitated its roll-out within the Group.


Operational marketing management within Benelux on LiGA, LU Time Out and BelVita.

Sara Lee

Marketing strategy and management for the coffee brands Douwe Egberts, Kanis & Gunnink and Van Nelle in the Netherlands.


Consulting the retail division and guiding the pitch process to find a new communication partner.


Developed a global brand strategy for Grolsch focusing on international target markets.

previous projects